SEO Procedure – A Brief History of Time
The process of search engine optimisation started off in earnest in the mid 1990s but was not commercialised for many years later. Initially, it was simply a process of cataloging the different entries that were made into the web and then align them appropriately. In fact, all that they needed to do was send a spider to go through the page, a process known as crawling.
The spider then returned the exact information on the web page ad then this was indexed and filed away. It would also look at any links that would redirect the user to a different website. The initial process involved two main steps, the first was the spider downloading the page on to the search engine’s own server. Afterwards, the second part kicks in. in the second part, the indexer then goes through the article and extracts the different key words and files them away to be used at a later date. All this looks quite complicated now, does it not?
Back to the 90′s – SEO Style
Later on in the 1990s, owners of the sites discovered just how beneficial a higher ranking on the search engines would be to their businesses. As such, more and more of them began to take up SEO in earnest.
The result was the development of an algorithm that would run through the content in the web and file it accordingly. In fact, it was not until the 1997 that a company owned by john Audette, documented the use of SEO by MMG. At this time,meta tags were used to direct the traffic towards specific indices to match certain information.
However, over time the search engines noted that they use of meta tags was not as effective and was more open to manipulation by the owners of the sites. As such, most of the searches would reveal irrelevant data or none at all, yet the articles have been manipulated to appear among the top. The result was that this was done away with. Ideally, we can see that by relying solely on the use the keyword densities, search engines were prone to abuse. In most cases, the information that would come up would include related searches as well as sites with little information about the topic at hand.
This kind of abuse is what led to what we have today. Search engines were forced to develop more complicated algorithms that would not be prone to abuse by the owners of the information. In fact, recently Google introduced a penalty for those websites and articles that were found to pick data from other sites. Content stealing will now get you disqualified and penalized. This measure is designed to protect those people and owners of information whose content privacy and ownership may be violated.
Over the years, there has been a lowered pubic view of the engagement of what is deemed to be a reputable SEO company. With huge volumes of unscrupulous operators out there, the task has become harder and harder over the years.
Self-SEO options such as manipulating hyperlinks, keyword density and adherence to the complex algorithm have come into play, making it harder for players to manipulate the rankings on the different search engines.